Franchisee Profiling

To assist Franchisors in selecting the right Franchisees, BDA as an Accredited Consultant and Facilitator of DISC Advanced, recommends its use to assist in determining the best ‘fit’ for your organisation.

The starting point, is our brainstorming workshop; wherein we will explore ‘The Ideal Franchisee’ and identify the criteria that you are looking for in a perspective franchisee. This interactive session is designed to identify the skills, abilities and attributes of your perfect franchisee. We will also deliberate on the key qualities and skill sets that should NOT be present in potential candidates. At the end of this workshop you will have a comprehensive profile of your ideal franchisee. It’s like trying to hire a CEO without a Profile or Job Description, how do you know what you are looking for? BDA makes this process as easy as possible.

The number one strength in any Franchise system is having successful Franchisees. It can be very difficult, if not impossible, to select those by “gut feel” alone. Our profiling process will assist Franchisors in picking “Winners” more often than not.

It may be advisable for us to ‘profile’ any existing franchisees in your system to determine any particular traits which have been found to be beneficial or otherwise.

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Testimonials

What our clients say about us.

  • "A quick one to say thanks for Tuesday night. I thought it was a great venue, great atmosphere and a bunch of knowledgeable and colourful business people. Hats off mate!" 

    Chris WalkerWriter & Editor, Wordfox
  • "Mark has extensive franchising and business experience and combines this knowledge with great enthusiasm and drive. He is a brilliant person for bouncing ideas around and always brings creativity and a fresh perspective to the table. Would recommend Mark for his wide ranging abilities in policy, strategy, industry knowledge and innovative thinking."

    Jackie DihmOwner, FitChips
  • "Mark and I always seem to catch up at just about franchising event around the country. He is deeply immersed in the business community and is a great source of help and advice when required. He is exceptionally knowledgeable and a really nice guy who is always a pleasure to catch up with."

    James ScurrManaging Director, Cashflow It
  • "Mark brings a sense of energy and positivity to everyone he meets. I have total trust in him as a fellow consultant, and together we are able to get great outcomes for a client we jointly work with. He has an instinctive understanding of how businesses work, and is able to bring structure and systems which enable businesses to replicate and grow. He is comfortable working with financials, whilst his greatest strength is probably his insight into people. Mark is supportive and encouraging, yet not afraid to be honest and forthright when required. I look forward to working with Mark on future projects."

    Jayne GriffithsHR Director, My Hr Adviser
  • " I must say you put things in a way that made me understand things and I really got lots from our session and plan to be making changes in the future. I look forward to the next steps in our meetings." 

    Sandy AndersonManaging Director, Spruce Ups
  • " On behalf of Legalwise Seminars, we wanted to thank you for chairing our Franchise Law seminar. We are extremely appreciative of your significant contribution. Overall, the feedback received from the seminar has been excellent and we are delighted with the outcome." 

    Sintija DobrotinsekProgram Manager, Legalwise
  • " Mark has an extensive franchise consulting and business development practise in WA and beyond, and is an active contributor to the franchising industry through his membership of the Franchise Council of Australia WA Chapter Committee. Mark is a diligent and hard working adviser and he generously shares the benefits of his knowledge and experience with others for the betterment of franchising as a whole. Amongst Mark's outstanding qualities as an adviser are his willingness to rigorously pursue improvement and challenge the status quo, and to be honest and direct in his advice."

    Veronica JumeauxPartner, HWL Ebsworth

    FRANCOACHING

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      FREE 10min SESSION

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